Dhanteras is celebrated by the Hindus all over India and across the world as well in the month of October-November, on the thirteenth day of the month of Ashwin. It marks the beginning of the five day Diwali celebrations. It takes place two days before Diwali to honor Dhanyantari, an incarnation of Vishnu. On this day, prayers are offered for good health and wealth for the family.

On this day, colourful, traditional Rangoli designs welcome the Goddess of wealth and prosperity in homes and offices. To indicate her long-awaited arrival, small footprints are drawn with rice flour and vermilion powder all over the houses. Lamps are kept burning all through the nights. Dhanteras is celebrated to seek blessings of Goddess Laxmi, the goddess of wealth. “Laxmi-Puja" is performed in the evenings when tiny earthern diyas are lit to banish the shadows of evil spirits. "Bhajans"-devotional songs- are sung in praise of Goddess Lakshmi.

Dhanteras is an auspicious occasion to purchase precious metals like gold, platinum and silver. Believing this day to be auspicious, women purchase some gold or silver or at least one or two new utensils. New Dhan or some form of precious metal is bought as a sign of good luck. Dhanteras festival is also considered auspicious for setting up new businesses, commencing new projects, housewarming, fixing wedding dates, buying cars and jewellery. Exchange of Dhanteras gifts and sweets is extremely popular.

Celebrate the festivities of Dhanteras with special mithai made from the choicest dry fruits, milk, cardamom and saffron. Also available is a range of sugar free mithai and rich dry fruit chocolates from American Dry Fruits.